Case Study - Essay Example
The combination of satellite, cable and fiber based broadband penetration together with targeting, interactivity, and company’s knowledge of people’s physical address and other contact credentials has launched a new era in marketing, organizational communication and advertising (Institute for Innovation and Improvement, 2006).
ITV (an acronym for Interactive Television) is a range of technologies which has blended data services together with the traditional television technology. It entails enhancements and interactive contents. Interactive Television is enriched with providing interactions, rich entertainments, more information regarding various shows, props together with all the personnel responsible in its creation. Basically, Interactive television combines the features of the traditional television with interactivity which is enjoyed by people through a network such as LAN, WAN and internet (Interactive Advertising Bureau, 2011).
