Edward Marshall Boehm is a company that is all about delivering quality while focusing on Nature. This report will include the vision, mission, SWOT, internal and external environments, and a strategic decision from my team in specific detail. Edward Marshall Boehm had a vision that was different from other businesses. Their vision was, “To capture that special moment and setting which conveys the character, charm, and loveliness of a bird or animal in its natural habitatâ€. This vision was set in order to attract a specific demographic and that was people who enjoy and embrace nature. Edward Marshall Boehm had a mission that was very similar to its vision. The mission was, “Make the world aware and protective of endangered wildlife by making them aware of nature’s charmâ€. I got a quote directly from the company when I called and someone who was very close to Mr. Boehm told me that, “Mr. Boehm wanted to achieve the bigger picture and that was sending his Vision and Mission around to everybody so that people would understand why he does what he does.
