QUESTION AND ANSWER ON MARKET SEGMENTATION Salim Brommer is the Marketing Director of Ashkol Furniture Supplies, a medium-sized organization which has some expertise in assembling office furniture. The organization makes its items in India, so profiting by moderately low work costs. Notwithstanding, it has as of late experienced serious rivalry from providers who have even lower cost bases. Salim has concluded that his organization will profit on the off chance that he centers around those clients who can give higher overall revenues. He has chosen to target residential clients in Europe.Increasingly, private families, especially those with PCs, are changing over extra rooms into office-style territories. Furthermore there has been a recognizable pattern towards telecommuting. This spares businesses bringing about the expenses of office arrangement, and furthermore representatives save money on movement and can likewise work on occasion advantageous to themselves. Nonetheless, Ashkol has no understanding of managing these kinds of clients.
Question and Answer on Market Segmentation