Managing in the service environment - Essay ExampleAfter some years as a partner, Schultz bought Starbuck from the original owners. Immediately after taking over, he continued selling coffee beans, cheap coffee beverages by cup and he employed well educated staff to run the stores and he managed to compete successfully with other coffee chains. In 1992, Shultz take the company to the public and many people laugh at him since few people in America take coffee. He went ahead and raised $25million in the offer, this enabled him to open more stores across the country. By the end o f 2002, Starbuck was the dominant coffee seller in North America. Since the company went public, the growth increased by 40%. The company was offering services to more than 21 million across the continent with over 5000 stores that are well established. 2. How the customer services are delivered at Starbucks The company has a policy called “Just Say Yes†which has empowered the company to give the best services to their clients even if it means going beyond the required rules and procedures.
