The Applications Of Content Marketing Marketing EssaySeveral companies use content marketing channels to have consumers like the content, comment on the content, and share the content. With its fairly new existence, companies are just now starting to take advantage of its application. However, many companies have been extremely successful with its use. With the expansion of social media, companies have had great success on websites such as Facebook, Twitter, and Instagram to market their products content. A few companies that have had success with content marketing include Instagram, American Express, and Mint.The expansion of social media marketing is helping expand content marketing as well. Websites such as Facebook, Twitter, and Instagram all provide a simple and affordable method of marketing content. Facebook, probably the most used channel, allows businesses to post information via wall posts, pictures, or videos on a businesss page for the world to see.